São Paulo Bans Outdoor Ads in Fight Against Pollution
September 16, 2007
PHOTO CREDIT: Tony de Marcos
In January, the city of São Paulo, Brazil, enacted a ban on virtually all outdoor advertising. Billboards, neon signs, and even buses and taxis have been wiped clean of advertisements in the municipality, the world’s fourth largest. According to Mayor Gilberto Kassab, the so-called “Clean City Law” arose from a need to address rising pollution of all kinds, including air, water, and noise. “We decided that we should start combating pollution with the most conspicuous sector–visual pollution,” he was reported as saying.