“It’s not warming, it’s dying.”


Busy Beaver has partnered with Glaser and New York’s School of Visual Arts to manufacture and distribute the “It’s Not Warming” buttons, which are being sold in packs of five through itsnotwarming.com. As the campaign’s website states, supporters are encouraged to “wear one, give the others to those you love.”

The message of “It’s not warming” is that euphemisms like ‘global warming’ and ‘climate change’ don’t have a sense of urgency attached to them– these terms can come across as benign or even positive.

more info on BusyButtons