Tag Archives: UPA

NYCUPA: UX Research at Google in NYC: Methods and Case Studies

I was looking forward to a discussion of research processes by Google’s User Experience team members. The promise was they were sharing recent case studies where designs were influenced by some unique work with metaphors. Sounds good, right?
Wrong! The presenters weren’t able to give details of the case studies – making the use of metaphors seem inappropriate. Without knowing specifics it was hard to follow the metaphors.

If you want to compare seemingly unrelated subjects it is necessary to define the subjects.

Domain metaphors are not Design metaphors.

Google Design principles:
1. Focus on the user and all will follow
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today’s and tomorrow’s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people’s trust.
10. Add a human touch.

Wayfinding: Real world signage system & its implications for online design

Speaker: Sylvia Harris
Topic: Wayfinding – a real world signage system & its implications for online design
Sponsor: UPA / New York Chapter
Rating: Sylvia’s presentation was darn good.

Last night she focused on four projects ranging from the early 1970s to the present: CitiBank, 2000 National Census, ACLU and the New York Presbyterian Hospital.

She also shared some things she has learned along the way…
1) Be Humble
2) Never make assumptions about what users understand
3) Always test your assumptions with real people under real circumstances
4) Understanding is the responsibility of the sender not the receiver.
5) Users prefer straight talk
6) Build on what users already know

Innovation has a time and a place. Not every client is ready. It is essential to have political and financial will for a successful innovation process.